Abandoned Cart Recovery through WhatsApp

By: Yukta Debnath

Abandoned Cart Means When A Consumer Adds A Product To An E-Commerce Site's Online Shopping Basket But Does Not Proceed To Checkout.​

WhatsApp broadcast messages are messages sent simultaneously to many numbers by a single WhatsApp (Business) user. Even though you appear to be communicating in a group, the recipient is unaware of any broadcasting of the message. You will send it as a private message.

Using WhatsApp Broadcasting, you can send promotional messages, product announcements, newsletters, and more to a large group of users at once. It’s a simple approach to keep customers up to date on your business daily. A few examples include product updates, shipping alerts, and email subscriptions. Many people undertake window shopping, price comparisons, and even use their online shopping carts as a “wish list.”

WhatsApp is an excellent technique to notify your consumers about abandoned carts and persuade them to purchase from you.

The Conventional Marketing

There are various methods for sending abandoned cart recovery notifications, but email is the most popular and traditional.
Today, emails are tedious to read, rarely used, and serve as a form of advertising. So, how can you make a difference? So, how can you make a difference? Do you know that the average email rate is 15-20%? You will only receive one response even if you send five recovery emails. Most of the time, you recognize this is a promotional email and disregard it.

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The New Age

So, you have possibilities that you aren’t aware of? Do you use these applications daily and have yet to figure out how to get the most of them? In today’s environment, sending abandoned cart recovery messages has fairly become straightforward.

WhatsApp has quickly become one of our favourite ways to interact with our friends and colleagues. But, it is now a conduit via which businesses may communicate with their clients. So with this post, we’ll go through the what, why, and how of utilizing WhatsApp to retrieve your cart.

But why is it necessary to utilize WhatsApp to retrieve your cart?

If you’re still unsure about WhatsApp and its unmistakable effect today, consider that it now has over 2 billion users throughout the world.

And every day, 320 million active WhatsApp users send and receive between 40 and 45 billion messages. Daily, these users spend 28 minutes using average on the app.

Considering it’s only a chat app, this is significant.

Could WhatsApp be your all-in-one solution?

  • There is a much higher open rate of 99 percent.
  • There was a 40% response rate.
  • Unlike emails or other messaging applications, messages arrive instantly.
  • People all around the world use WhatsApp

The likelihood of seeing a cart recovery message submitted through this platform is so higher.

abandoned cart recovery

Steps for recovering an abandoned cart on WhatsApp

Step 1: Send a friendly cart abandonment reminder.

Assume a consumer has recently abandoned their shopping cart. During the buying stage, either something came up or something repulsed them. Your buyer is still in the buying mood, whatever the cause. No shopper simply adds items to their cart and walks away.

However, you don’t want to send them a text right away since it would be too desperate. Being overly inquisitive might easily drive the consumer away.

Instead, give them 15 minutes before sending a friendly reminder.

Although the consumer has left your Shopify store, he or she is still in the purchasing zone. A simple shove is all it takes to get them back in the trolley.

Step 2: Create FOMO (fear of missing out) around the abandoned product.

It’s time to bring in some purchasing psychology if Step 2 didn’t work. Keep in mind that you’ve before sent a friendly reminder and a product-related infographic. Even though the consumer is aware of the situation, he refuses to finish the transaction.

It means they aren’t concerned about the goods and aren’t in a mood to purchase them.

Reminding your clients that your product may not be available indefinitely might encourage them to buy.

Customers will return to their carts if you notify them of low supplies or, in the event of a popular product, how quickly you are selling out. That ought to suffice.

 

Step 3: Offer a discount to the cart abandoner.

If the cart abandoner hasn’t returned to your Shopify site yet, it’s time to use some old tricks.

If FOMO didn’t work, the customer requires a more compelling reason or motive to make the transaction. 92 percent of customers make a buy because the offer piqued their interest.

However, don’t hand it up immediately. That means you’re missing out on a full-price conversion from an abandoned cart.

After around 4 days, send them a discount code.

Use a customized coupon that includes a memorable statement like “Just for you!” You don’t want to come off as anxious to make a sale; instead, make it seem as though you want to make the customer feel special and that “oh, now there’s a discount on the thing they loved.”

whatsapp commerce flow
"As the D2C ecosystem evolves, enablers become very important. Really excited to see what the BusinessOnBot team is building to provide a seamless, hassle-free customer experience and I’m proud to support them on this journey!”
Whatsapp broadcast Arjun Vaidya
Arjun Vaidya
FOUNDER OF DR. VAIDYA'S

WhatsApp cart recovery hacks

1. Make your WhatsApp messages as automated as possible.

Response times, more than anything else, have a significant influence on the client. Response time is one of the most essential and impactful factors in client or customer contacts, according to customer support and service.

There’s no way you can type out every message for each consumer separately. Even if you do, the reaction time will be significantly longer. This will make the consumer wait, and they will become disinterested in the discussion as a result.

So opt for automation. Automation is essential for being contextual and timely, whether you’re continuing a conversation or delivering simply abandoned cart notifications.

2. Make your message copy as clear as possible.

Whatsapp chat is not a place for customers to become confused. No other chat platform is comparable. Keep your message wording as simple as possible, free of any unclear words or unnecessary verbiage.

“We have reserved your basket for a while, yet, there are other consumers interested in the goods you liked,” for example. Come return to the store to make a buy before someone else does and it sells out!” is far too wordy, and you’ve lost the customer’s interest.

“We have reserved your cart for 24 hours,” instead. “Hurry, the goods are quickly selling out!”

There’s no way you can type out every message for each consumer separately. Even if you do, the reaction time will be significantly longer. This will make the consumer wait, and they will become disinterested in the discussion as a result.

So opt for automation. Automation is essential for being contextual and timely, whether you’re continuing a conversation or delivering simply abandoned cart notifications.

3. Don't forget to do a call to action.

Following a brief message, provide the consumer with specific directions on how to proceed. A clear call to action in your message takes the client to the offeror launch mentioned in the message.

Include a shortened URL in the message that allows customers to return to their previous location on your Shopify store. This is especially crucial for cart recovery notifications since you want them to take you straight to the checkout process rather than your home or collection page.

“Hey, we’ve held your cart for 24 hours,” for example. Click this link to finish the transaction and receive a 10% discount on the total: shop-name.com/checkout”

4. Add a branded link to your message

As a world that thrives on digital, we’re all afraid of vague-looking links spotted across the internet. No one wants to click on them and land up with a virus or get their device hacked. Even if the link is coming from a brand’s WhatsApp Business account, it needs to look trustworthy.

This is where the importance of a branded link or URL comes in. Make sure there is a part of the URL that is identifiable to the cart abandoner.

For example, instead of “xyz.com/checkout”, using “shop. name/checkout” is a better practice. It also helps with brand recall as the time from the day of cart abandonment increases.

5. Be sure to respond quickly.

As said before, reaction times have a strong influence on conversation. If you’re chatting with a consumer, make sure you’re responding as soon as possible.

You may develop a variety of routines with a Whatsapp chatbot tool like QuickReply.ai that come in useful while conducting chats with clients on the chat app. It also allows you to jump into chats quickly by centralizing all of them on a single dashboard.

And doing cart recovery efforts on WhatsApp is simple!

Cart recovery messages are critical for you as a business to reclaim consumers and significantly increase revenue. This is a crucial barrier to overcome if you want to stay ahead of the competition.

You can recover abandoned carts made on your website via WhatsApp, thanks to BusinessOnBot‘s AI-based multi-step procedure, which will be able to notify consumers about abandoned shopping carts via WhatsApp.

Reference | Quickreply.ai

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