Best Wati Alternative : BusinessOnBot Vs Wati

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WhatsApp is quickly becoming one of the most popular messaging platforms for businesses to communicate with their customers. With over 2 billion users worldwide and an easy-to-use interface, it’s no surprise that many D2C brands have turned to WhatsApp to reach out to their customers using its robust features and capabilities.ย 

WhatsApp Business API provides an effective way for D2C brands to build relationships with customers, provide customer service, and promote their products and services.ย 

In this blog, we will compare two of the most popular WhatsApp Business Service providers for D2C brands, highlighting the advantages and drawbacks of each, so you can make an informed decision about which one is best suited for your business needs.

While the market provides a lot of options for D2C brands to choose from, it is important in understanding what suits their business needs and how effectively they can leverage the platform to serve their business.

Let’s conduct a detailed analysis of two of the best WhatsApp solution providers and understand which platform is better suited in providing the maximum utility to D2C owners.

In Hurry, Check this Comparison!

๐Ÿ† BusinessOnBot

User Acquisition – ๐Ÿ†

Multi-Channel Agent Chat – ๐Ÿ†

Notification – ๐Ÿ†

Re-Targeting Workflow – ๐Ÿ†

Plugins & Integrations – ๐Ÿ†

Payment Options – ๐Ÿ†

Pricing – ๐Ÿ†

๐Ÿšซ Wati

๐Ÿšซ – User Acquisition

๐Ÿ† – Multi-Channel Agent Chat

๐Ÿ†ย – Notification

๐Ÿšซย – Re-Targeting Workflow

๐Ÿšซ – Plugins & Integrations

๐Ÿšซ – Payment Optionsย 

๐Ÿšซ – Pricing

whatsapp commerce flow
"As the D2C ecosystem evolves, enablers become very important. Really excited to see what the BusinessOnBot team is building to provide a seamless, hassle-free customer experience and Iโ€™m proud to support them on this journey!โ€
Arjun Vaidya - Dr Vaidya
Arjun Vaidya


Several Whatsapp business API providers design their services that can be used across different industries and businesses and are not tailor-made to satisfy the requirements of e-commerce brands whose requirements differ from other businesses.ย 

Wati provides services that are standard to use across different businesses while BusinessOnBot was created for the sole purpose of leveraging WhatsApp as a medium for e-commerce brands to reach and sell to their audience.

User Acquisition

Every D2C brand spends enormous amounts of money in their marketing campaigns to reach their target audience of which several of them display interest but do not necessarily buy from these brands. To reach these people who have shown interest they have to invest money again in their retargeting campaigns.

This can be solved by utilizing WhatsApp to redirect your potential customers to, where they can be re-targeted without spending money.

Category Winner

๐Ÿ† BusinessOnBot

They assist you in marketing to your current consumer base using WhatsApp. But they will also assist you in acquiring New Users in regional vernacular with their exclusive attribute-based user acquisition tools. Many D2C brands have been using this feature for acquisition.


Wati doesn’t provide the tools necessary for user acquisition and they can be utilized with the existing customer base only.

Multi-Channel Agent Chat

Still, on the Wati Vs Best Wati alternative: BusinessOnBot debate, one thing you need to know is which option supports the multi-channel agent chat.ย Fortunately, you can access the Whatsapp agent chat features from both Whatsapp business API platforms. They offer a Facebook/Instagram agent channel to help you manage all your chats.

Category Winner (Tie)

๐Ÿ† BusinessOnBot

  • Provides assistance to customers by routing them to agents well-versed in the concerns they are raising.
  • Different hierarchies of access for admins and agents
  • Tracking customers’ feedback and resolution time
  • An agent can help a customer finalize a purchase

Category Winner (Tie)

๐Ÿ† Wati

  • Assigning conversations to relevant agents
  • Tracking important conversations
  • Manage eCommerce stores’ customer support

Whatapp Shop

Category Winner

๐Ÿ† BusinessOnBot

To establish your WhatsApp store BusinessOnBot assists its users in building their WhatsApp shop by fetching the information directly through their store.


This feature is not available with Wati as users have to upload all their catalog into a google sheetย along with every single description to get yourย WhatsApp store running.

Re-targeting Workflow

Having systematized retargeting workflows plays a major part in increasing customer lifetime value. By setting up automated retargeting campaigns, businesses can ensure that they are constantly engaging with their customers, showing them relevant offers and content that they are likely to respond to. This keeps customers engaged and encourages them to come back to make repeat purchases, helping to maximize their lifetime value with the business.

 Retargeting workflows also allow businesses to track customer behavior and interests over time so that campaigns can be tailored to customers’ needs and preferences, and offers can be tailored to maximize customer lifetime value.

Some of the major features differentiating BusinessOnBot from Wati helping brands with their retargeting campaigns

Category Winner

๐Ÿ† BusinessOnBot

  • Cross-sell nudges โ€“ Pre and Post Sales Upsell Nudges.
  • Review flow with Website Integration โ€“ Get reviews from your customers for every single order and showcase it to the world on your website.
  • Re-ordering (SKU based) โ€“ Send our Re-ordering notifications with different time intervals for different products.
  • Abandoned Cart โ€“ Send up to 4 custom pings with custom intervals to a user as soon as he leaves a cart abandoned.ย 

๐Ÿšซ Wati

  • No feature available to cross-sell natively inside WhatsApp.
  • Not integrated with the information available on its user’s store and have to be done manually.
  • Have automated post-purchase communications.
  • Can send pre-existing templates to their customers.

Plugins and Integrations

Category Winner

๐Ÿ† BusinessOnBot

  • Applying live Shopify coupons on WhatsApp to enable discounts.
  • Automatic Cross-selling with your website
  • Integration with Google Sheets, Magento, Instagram, WhatsApp, WooCommerce, Facebook, and Shopify.
  • Partner – Shiprocket, Pickerr, Cashfree, Razorpay.

๐Ÿšซ Wati

    • Integration with WhatsApp, WooCommerce, and Shopify.

Payment Options

Category Winner

๐Ÿ† BusinessOnBot

BusinessOnBot provides-

  • Supports UPI deep link integration systems
  • Create a business account for receiving payments.
  • Integration with payment methods like Razorpay and Cashfree.

๐Ÿšซ Wati

Data Not Available


๐Ÿ† BusinessOnBot

  • Official WhatsApp Account/ APIย 
  • Green Tick Verification and Assistance โœ…
  • Automated WhatsApp Commerce Shop with Website Integration
  • Automated WhatsApp notifications
  • Shipping Update Integration with Shopify, etc.
  • FAQ bot with product intelligenceโ€‹
  • Multiโ€“Agent chat support
  • Retargeting workflows
    โ€“ Abandoned cart – ๐Ÿ›’
    โ€“ Feedback – โค๏ธ
    โ€“ COD confirmation – ๐Ÿ’ณ
    โ€“ Customer WinBack
    โ€“ Re-ordering (SKU based)
  • Analytics and performance tracking ๐Ÿ“ˆ
  • Scheduled campaigns
  • Admin & Agent Roles

๐Ÿšซ Wati

  • WhatsApp Business API
  • Live Chat Widget
  • Unlimited Team Members
  • Unlimited Shopify Stores
    WhatsApp Marketing
  • Promotional Broadcasts
  • Notifications
  • New Revenue & ROI Tracking
  • Analytics & Reports
  • Mobile Apps (iOS & Android)
  • Automated Replies


Wati vs Businessonbot

Now that we have analyzed the pros and cons between these two providers it is upon the users to come to a conclusion on which of these two is better suited for their business.

If the primary goal is to use WhatsApp to just communicate with your users and provide timely notifications and not plan on establishing WhatsApp as an independent medium to reach and sell to your customers Wati is better suited due to its low cost and minimum features.

But if the focus is on increasing user experience and making it easy for customers to effortlessly purchase products directly through WhatsApp, BusinessOnBot is the right choice to make

If you wish to unleash WhatsApp’s true potential then you should give BusinessOnBot a try, click here to book a demo.

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