By: Shailesh D
Data is ruling the world today and every single brand out there is collecting the data of their potential customers to reach out to them and increase brand identity and sales. While emails were one of the main channels that was used to convert potential audience a couple of years ago, it is not the case anymore. With every brand tapping into this marketing communication channel, You need to do something slightly different. Reach out to your audience where they will definitely read a message or two and engage with your Call to Action.
No, not SMS, but WhatsApp.
WhatsApp gives you a platform to reach to your potential customers in the most authentic manner. Be it fashion brands or insurance brands, everyone is starting to tap into this newly popular marketing channel.
Let us tell you how WhatsApp could be your business’s game changer! Every business in your area of specialization today has access to very similar resources and the target audience is almost the same. How do you ensure that your user converts with your Brand and not your competitor’s? This is where WhatsApp marketing comes into play, especially for D2C brands. WhatsApp helps you with everything you need, from start to finish.
The main issue at hand for every business is that we spend huge amounts of money in acquiring new users but what do we really do to retain them? Send your users reminder messages, offers and discounts, engaging customized notifications to increase your sales. Resolve user queries in seconds through chatbots and reduce your response time by x%. These are just some exciting features that you can tap into through WhatsApp.
With lots of brands providing you similar WhatsApp marketing features, which one do you choose for your business? Today, we bring to you a comparison between two of the biggest players in the market.
BusinessOnBot vs Bik.ai
See below their features to help you decide better.
Marketing Integration –
WhatsApp Commerce –
Referral & Loyalty Program –
Feedback Flow –
Vernacular Support –
Re-Ordering Notifications –
Pricing –
– Marketing Integration
– WhatsApp Commerce
– Referral & Loyalty Program
– Feedback Flow
– Vernacular Support
– Re-Ordering Notifications
– Pricing
BusinessOnBot offers integration with Shopify, WooCommerce, Facebook, WhatsApp, Instagram, Magento, and Google Sheets. While these are essential, the integration that makes it stand apart is integrating with WEBSITE’S COUPONS AND DISCOUNTS where customers can avail them directly on Whatsapp.
While Bik.ai integrates with the same as above they don’t give customers to access their coupons directly on Whatsapp they have to visit the website back again to access their coupons and discounts.
BusinessOnBot provides seamless shopping experience directly on WhatsApp, allowing customers to directly browse and purchase products without ever having to leave the messaging platform. This provides users a convenient shopping experience, as they no longer have to visit an external website to make their purchases.
Bik.ai does not enable direct completion of purchases in WhatsApp ,making it inconvenient for customers, as it requires them to leave the messaging platform in order to make their purchases.
BusinessOnBot enables D2C brands to leverage its in-built loyalty and referral program to increase their reach to new customers which in turn decreases their CAC. It also has inbuilt features to track customer interactions and reward points in their dashboard. This helps brands to increase customer loyalty, boost referral programs, and better engage with their customers.
Bik.ai currently doesn’t have any tools enabling WhatsApp referrals and brands must incur additional cost in purchasing a different saas that enables referral programs which they will integrate with their platform.
Bik.ai allows you to send interactive messages to your user base about new and existing products.
Bik.ai allows you to nurture your users directly from your CRM.
Bik.ai also automates your order tracking system, notifications, alerts, and customer feedback.
BusinessOnBot assists brands in sending reordering notifications with different time intervals for different products. These frequent notifications are beneficial for brands who have products with short consumption cycle
Bik.ai at present doesn’t possess any tools related to reordering notifications with existing customers.
BusinessonBot most popular pricing plan offers
Bik.ai is not transparent with their pricing plans
If you plan to use WhatsApp as a Sales & User Acquisition channel, then BusinessOnBot features will be ideal for you. Bik.ai may be suited to brands who only want to send timely notification and want thier customers to browse through their catalog and later sell on their website.
BusinessOnBot is best suited to help you achieve Sales and New Users making WhatsApp a major drive for sales and also enabling customers to spread word about your product with their friends and get feedback from them. Bik.ai with their limited features to offer may be suited to brands who are exploring WhatsApp to just communicate with their users
If you wish to unleash WhatsApp’s true potential then you should give BusinessOnBot a try, click here to book a demo.
Expose your brand to millions of potential new customers through WhatsApp.
BusinessOnBot is proudly powered by WordPress
Founder of Dr. vaidya's
“As the D2C ecosystem evolves, enablers become very important. Really excited to see what the BusinessOnBot team is building to provide a seamless, hassle free customer experience and I’m proud to support them on this journey!”
Founder of KNYA
“BusinessOnBot team are building an effective WhatsApp tool and are at the cusp of D2C 2.0 in India. Their product has helped KNYA Med in WhatsApp commerce, customer service and marketing.
They are open to feedback and are fast iterating their product to build the best tool out there.”
Founder of Fabbox
“We have been using the WhatsApp services by BusinessOnBot over 6 months now. And must say it was a great decision. WhatsApp as a channel has really helped us improve our customer engagement and also has lead to increase in sales.”