Using WhatsApp Chatbot for Businesses in 2022​

By: Yukta Debnath

WhatsApp Chatbot Is A Collection Of Automated Responses That Mimics A Human Conversation On WhatsApp.​

What is WhatsApp Chatbot?

A WhatsApp chatbot uses artificial intelligence (AI) to automate its operations on the WhatsApp network. People communicate with the WhatsApp chatbot through the chat interface, as they would with a real person.

It’s a collection of automated responses that mimics a human conversation on WhatsApp. It allows you to offer help to clients every day on the app, drive lead discussions, and be available round-the-clock.

To improve customer experience, WhatsApp is the ideal tool for Commerce and Customer Service. By automating end-to-end purchase processes, WhatsApp chatbots can become sources of revenue.

Why use WhatsApp chatbot?

1. Improved client service

WhatsApp chatbots let businesses and customers interact seamlessly through CRM, ERP, and other commercial software. Creating a WhatsApp chatbot may assist businesses with a range of activities such as;

  • Sending reminders, alerts, and notifications.
  • Real-time response to consumer complaints and inquiries
  • assisting clients in exploring the product catalog
  • Sending information on the progress and resolution of tickets
  • Obtaining client input, among other things.
  • WhatsApp chatbots are available 24 hours a day, 7 days a week. As a result, Businesses are not required to provide customer service at all times.

 

2. Improve the efficiency of marketing campaigns and advertising prospects.

A lot of companies use WhatsApp chatbots to advertise upcoming events, new products, and new services to clients worldwide. Chatbots on WhatsApp can offer customized suggestions for clients based on their historical data and previous transactions.

WhatsApp chatbots can automate repetitive marketing processes, allowing marketers and sales teams to focus more on generating leads.

3. Provide clients with the most convenient access possible.

Using a WhatsApp chatbot does not require a customer to download an app or visit the company’s website. Customers just communicate with a WhatsApp chatbot in the same way they would with any other contact on the platform. If the chatbot is unable to assist a client, the consumer will be sent to a human operator.

4. Creating a distinct brand identity

You can make your WhatsApp chatbot more engaging by providing it with a brand image (a generic human character). Brand identity can increase consumer engagement and revenue for an organization.

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What is a WhatsApp Chatbot and how does it work?

A WhatsApp chatbot works in a very straightforward manner.

Someone may send a message to a company’s WhatsApp number, and the chatbot will attempt to respond in the same way as a human would. As an example:

A user initiates a discussion with a Lays business WhatsApp chatbot. “What lays flavour do you recommend?” the user inquires.

The chatbot understands this conversation because it recognizes the phrases “lays flavours” and “recommend.” The chatbot will search the lays database for “suggested lays flavors” based on those identified phrases.

Finally, the chatbot will reply with a message including all the recommended Lays flavours stored in the database.

Isn’t it simple?

That’s correct. It’s also likely that the chatbot initiates the user’s dialogue. But, this is only permitted in limited cases.

whatsapp commerce flow
"As the D2C ecosystem evolves, enablers become very important. Really excited to see what the BusinessOnBot team is building to provide a seamless, hassle-free customer experience and I’m proud to support them on this journey!”
Arjun Vaidya - Dr Vaidya
Arjun Vaidya
FOUNDER OF DR. VAIDYA'S

Create your Free WhatsApp Chatbot through BusinessOnBot

Step 1. To build WhatsApp Chatbots, you must first get the WhatsApp Business API.

WhatsApp Business app is available for free and easy to configure, but there are limitations. With the business API, you can build a WhatsApp Chatbot that can interact with customers via SMS, make sales, and market to customers.

You can choose to be a client or a solution provider when obtaining clearance. The application also asks for the name of your business, the website’s URL, and the name and contact info of the business contact.

You can use the WhatsApp API when your application has been inspected and authorized.

Step 2: Consider the dialogue.

It’s critical to consider the dialogue while developing your chatbot if you want to ensure that it answers your clients’ questions.

This includes considering how your robot should respond to the questions you’ll certainly get asked.

You have the option of having directed or open talks. Using directed dialogues, the user can check for availability or schedule appointments. Users can ask inquiries and send messages without being actually led to a specific task in an open dialogue.

Step 3: Create a chatbot and host it in a database.

Third-party service providers like BusinessOnBot are able to help you create WhatsApp Chatbots without starting from scratch.

A third party allows you to build a demo version of your app before going live with the final version. Then you can see what adjustments you’ll have to make before spending more time and money on building your bot.

Step 4: Put your Chatbot to the test on WhatsApp.

By responding to your client’s questions, you can ensure that your bot operates. Fix any mistakes and give it another shot to see if it still works. As a result, a high-quality product meets the needs of the client.

Step 5: Install the chatbot on a number of devices.

Upon completing your chatbot and obtaining approval for your number. You may install it on your business number by simply giving it a name, an icon (optional), and contact information.

Step 6: Keep an eye on and improve your chatbot.

Examine user replies, information acquired, and conversation abandonment to learn how to reply more and keep them engaged.

Multilingual Chatbot feature of BusinessOnBot

As we expand globally, customers are expecting to communicate with businesses in the language of their choice. The same applies to chatbots on your website or other platforms like WhatsApp, Facebook Messenger, Telegram, and so on. Having the ability to interact with clients in their preferred language has become a key skill for successful companies.

Thanks to AI, NLP, and open-source collaboration, multiple-language chatbots are becoming smarter and more conversational. At BusinessOnBot, we offer chatbots that speak many languages and can reply quickly to customers. We are literally all you need to scale your WhatsApp business. 

Final Thoughts!

Throughout your industry, your competitors compete with you for more and more customers by being on WhatsApp. The majority will use WhatsApp Business. It will be a huge advantage for you to have a WhatsApp chatbot on your business number.

Clients will not have to wait for hours to get answers to their queries. Your brand will be more valuable, more efficient, and friendlier on WhatsApp. What matters most is the user experience. A well-designed conversation can help you design the complete experience your customers are looking for.

READ MORE: WhatsApp Business API: What All You Need To Know?

Reference| landbot.io

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